Facebook Saves Digg From Extinction
It reunites long-lost friends. It inspires Oscar-winning movies. It foments revolutions. Now it’s also propping up other social media websites. So it just goes to show you: don’t underestimate Zuckerberg and company.
What am I talking about? I’m talking about the sudden resuscitation of the nearly dead social news website, Digg.
You see, 2010 and 2011 were bad years for the former juggernaut of internet trafficking. Users and pageviews were way down and newer sites like Reddit seemed to be taking over the news-sharing game. But in Januray, suddenly Digg’s pageviews jumped a whopping 35%.
Why? Because Digg launched a social reader app for Facebook that allows its users to eaily post what they’re reading on Digg to their Facebook newsfeed. This has created a 67% bump in the amount of Facebook referral traffic.
It’s too early to say whether Digg can ride this wave of new traffic all the way back to the top. But there’s hope now where there was none only a few months ago.
And this isn’t the first social media site to benefit from “the Facebook bump.” The meteoric rise of Pinterest over the last 6 months has also been attributed to world’s most popular social network—people started raving about it in their status updates, and all of a sudden Pinterest has 10 million users.
Yahoo has also seen surge in readership since harnessing the power of Facebook. They launched their “social bar” last year, which automatically publishes what users read on Yahoo to their Facebook news feed. That app attracted 25 million users in just 75 days and generates a whopping 2 million shares a day.
So apparently, Facebook can save anyone and anything.
Well, except for MySpace.