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Internet Porn Is Killing Cable TV

Written By

March 26th, 2012

Okay internet people, here’s a hypothetical question for you: if you regularly consumed pornography, would you be most likely to get it through your television provider, or on the internet?

I’m guessing the majority of you just answered (hypothetically, of course) “computer.” Moreover, I’m guessing another sizable percentage of you answered, “you can get porn from your television provider?” And, finally, I’m sure at least a small percentage answered, “doesn’t everyone just watch TV on their computer anyway?”

Yes, if you’re under, say, 30, you’ve probably always gotten your (hypothetical) porn fix from the internet. But believe it or not, for a long time, people got most of their adult programming from their television providers.

Why? Because it was high quality, and it was easier and less embarrassing than renting videos.

But now this is finally changing.

Since 2008, the average length of each visit to porn websites rose by a staggering 26% (to 8 minutes, 35 seconds). And this is very bad news for TV providers.

In 2011, DirecTV admitted that their lower pay-per-view revenue from the second quarter was directly caused by a drop in the amount of “adult buys.”

Similarly, Time Warner Cable admitted that a big drop in adult pay-per-views cost them over $5 million in profits.

So in other words, internet porn is seriously affecting the profits of cable and satellite companies.

But why now? Internet porn has been around for years. Why are television providers only seeing effects to their porn revenue in 2012?

Well, in short, the answer is better technology.

As technology improves, high quality porn is easier to produce and easier to disseminate. These days, just about every digital camera can take HD video, and now everyone has a computer that can easily stream that HD video over the net. So it doesn’t take a big production company to produce high quality smut. It only takes about $800 bucks worth of equipment and some willing participants.

Basically, technology has cut out the porn middlemen, and now even grandpa can watch porn for free at the Apple Store.

[via The Atlantic Wire]

About
I am a freelance writer specializing in sports, humor, politics, technology, and, from time to time, pop culture. Also, Esteban is not my real name, but I wish was.
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