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Social Media Klout Comes With Benefits

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March 26th, 2012

Being popular and influencing opinions on social media sites comes with an added perk now. Photo via Mashable.

Maybe spending all of your time tweeting and building a following on Facebook isn't a waste of time after all. Being popular or an “influencer” on those social media sites like Facebook and Twitter comes with it's perks. They're being rewarded with trips, gaming systems and much more.

Companies looking to create buzz are handing over their products and services for free to social media users with Klout, according to Mark Schaefer, who was just named one of Forbes magazine's "Top 50 Social Media Power Influencers" and the author of Return on Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing.

And you don't have to be a famous movie actor like George Clooney or Lady Gag to enjoy these benefits. Schaefer told CBS News, "You're being rewarded for your influence.” "Who's to say the world expert in Porsche cars isn't an 18-year-old person in Owensboro, Kentucky? Now that can be known. Now you can have visibility and be rewarded. It's a very exciting time."

Schaefer went on to say that we're in the middle of what he calls a business and communication revolution and now everyone can have influence. He says that almost everyone has access to high-speed internet, self-publishing tools like blogging and social media sites that everyone can use to publish their thoughts and opinions.

With the rise in popularity of social media, companies are looking to get in and see how they can benefit from it. Companies are working to measure a social media user's klout and how much they can create a buzz for their product.

Schaefer said lots of major companies and brands want to be “all over this.” They're out looking for powerful influences that can spread via word of mouth reviews of their podcut.

Are you a social media influencer that's been rewarded by a free product or service?

[via CBS News]

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