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Optical Illusion Elevator Terrifies Shoppers *VIDEO*

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February 24th, 2012

An amusement park outside London called Alton Towers came up with a brilliant publicity stunt a couple weeks back to advertise their latest attraction: make people think they’re about to fall down an elevator shaft to their death.

So they hired an artist do a 3D optical illusion painting on the floor of an elevator at a shopping mall, making it look like the floor had fallen out. Then they set cameras rolling to capture the reactions of startled shoppers.

Obviously, when the elevator doors opened, people would take a few steps forward before practically jumping out of their skin in terror.

As you would expect, all of the people featured in their little YouTube video are good sports. Or at least they seem like they are amused. I can’t actually tell what they are saying.

However, I’m sure there were more than a few people who did not enjoy having near-heart attacks just so Alton Towers could advertise their new “Nemisis Sub-Terr” attraction. And those reactions were certain left out of the advertisement.

Oh, wait, I’m sorry. It wasn’t an advertisement. They were just trying “to test the limits of the British public to see if they could cope with what it has in store.”

You know, because everyone is stupid and incapable of recognizing viral marketing when they see it.

Still, I would love to have seen this stunt for myself. Minus the terror, of course.

[via Newslite]

I am a freelance writer specializing in sports, humor, politics, technology, and, from time to time, pop culture. Also, Esteban is not my real name, but I wish was.
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